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How to Write Titles and Descriptions That Get Clicked

Google truncates titles around 60 characters and descriptions around 160 — but truncation is the least of it. A title earns the click when the primary keyword appears early, the promise is specific, and the brand closes it: “Local SEO Riyadh — District-Level Map Pack Strategy | Osama Naseer.” Descriptions convert when they answer the searcher’s implicit question and end with a reason to act. For Arabic snippets, remember RTL rendering and that character counts differ — test both languages. Full methodology on the services pages, or request an audit to see how your current snippets perform.