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How to Write Titles and Descriptions That Get Clicked

Google truncates titles around 60 characters and descriptions around 160, but truncation is the least of it. A title earns the click when the primary keyword appears early, the promise is specific, and the brand closes it: “Local SEO Riyadh, District-Level Map Pack Strategy | Osama Naseer.” Descriptions convert when they answer the searcher’s implicit question and end with a reason to act. For Arabic snippets, remember RTL rendering and that character counts differ, test both languages. Full methodology on the services pages, or request an audit to see how your current snippets perform.